Every diner tries to come up with new ideas to attract more customers. But what Burger King, the fast-food restaurant, did to promote his new sandwich created a flak on social media by using the recent Suez Canal blockage.
Burger King made a new post on his official account on social media in Chile, where tgey had superimposed an image of a Double Whopper sandwich in place of the Ever Given cargo ship, which was wedged in Egypt’s canal for over a week now.
The caption read: “With Burger King’s own delivery, there is no channel that interrupts our delivery, not even that of a tremendous Double Whopper. Want one?”. Soon it went viral and triggered angry reactions on Egyptian social media.
Then the hashtag #BoycottBurgerKing began to trend online, in which many criticized this ad, while others found it very amusing.
The incident occurred weeks after the food company received backlash for their advertisement on Women’s Day.
And this is how netizens reacted: